Two items were posted on Ageing Studies’ Facebook yesterday.
http://www.youtube.com/watch?v=KvxZcULxfKw this one was an advertisement about a fast-food product that I will not name so as not to give them more publicity. I found it profoundly insulting. It seems that the only way to show that old people are ‘full of life’ is to stereotype the youth and fit old people to this image. It happens often (see my film blog about Cloud 9) I did not think it funny or effective as an advertisement. But I found it interesting in the way it is ageist not only about the old but also about the young.
http://startingpoint.blogs.cnn.com/2013/02/04/video-taco-bell-super-bowl-ad-seniors-grandmas-and-grandpas-are-still-full-of-life/?iref=allsearch . This one is the interview of two of the actors Ernie Misko and Beverly Polcyn on of the above advert. In a bizarre way after getting used to Polcyn’s strident tones I saw in it two actors being ironical about the whole event. They were – specially Polcyn- acting the stereotype of the old trying to be young. In a way it was the interviewers who appeared ridiculous.
Readers of this blog please let me know what YOU think.